Bacolod City, with its deep-rooted history as the Sugar Capital of the Philippines, has long been a beacon of prosperity. The wealth from sugar cane elevated Bacolod as one of the wealthiest cities in the Visayas. This legacy, built on the backbone of the sugar industry, has cultivated a keen appreciation for land as a prime investment among the Negrenses. As the city continues to grow both economically and culturally, with vertical residence values steadily increasing at a compounded annual growth rate of 5% to 23% according to a Leechiu analysis in 2023, the value of land has also increased, solidifying its position as a cornerstone of personal and commercial investment and making the city as one of the 1,000 Top Cities in the World by Oxford Economics Global Cities Index 2024.
Given this growth, it was only natural for Rockwell to expand in the region, making Bacolod its first venture in Western Visayas in a significant way with two milestone projects: Nara Residences and Rockwell Center Bacolod. This expansion reflects the city’s rich history, promising growth rates, and its status as an emerging investment hub.
Bringing Rockwell to Bacolod
Amid this landscape of growth and opportunity, Rockwell Land has entered Bacolod with a transformative vision. “Rockwell’s values–community, family, well-designed spaces, and a love for the finer things in life–are deeply aligned with those of the Negrenses,” says Malou Pineda, Senior Vice President for Rockwell Bacolod. “We are delighted by the warm reception of both Nara Residences and Rockwell Center Bacolod. It’s been gratifying to see how well our projects have been embraced by the market.”
Nara Residences: A Private Enclave of Modern Living
Nara Residences is Rockwell Land’s first high-end residential development in Negros, situated on an 11-hectare property in the heart of Bacolod City, offering exclusive and elegant living experiences through its premium residential towers and spacious lots. Nara Residences, designed with a strong emphasis on community, has rapidly emerged as a highly sought-after investment. The turnover of residential lots began this year, and the turnover of condominium units is set to commence before the year ends.
The vibrant neighborhood features The Pavilions, a thriving retail destination that has quickly become a favorite gathering spot for Bacolodnons, blending popular Manila brands such as UCC Cafe Terrace, Coco Ichibanya, Mitsuyado Ramen, and Buri Rd set to open soon. This thoughtfully curated mix allows residents and visitors alike to enjoy a fresh shopping and dining experience in a new environment that embraces al fresco setups. The Pavilions also hosts seasonal events like Summer Socials, The Rockwellist Pop-up, and Harmonies for Mom: Mother’s Day Celebration, further enhancing the community feel of the development.
“We introduced retail to give Bacolodnons the quality experience we promised this early. Since we’re also close to turning over, we want to already give our residents this sense of community in the property,” Pineda emphasizes. Supported by Rockwell’s leasing team and Property Management Office (PMO) who make property management streamlined, more efficient, and easier for unit owners, Nara Condominiums offers larger unit cuts and premium amenities, making it a prime investment choice for those seeking convenience, luxury, and community in their hometown.
Rockwell Center Bacolod: A Vision of Growth
Rockwell Center Bacolod, a 32-hectare mixed-use development, is set to redefine the city’s landscape with a blend of residential properties, retail establishments, and office and commercial spaces. The project includes Bel-Air, featuring premium residential lots, and commercial lots that provide ideal opportunities for retail, dining, and professional services.
Located at the heart of Bacolod’s economic expansion, Rockwell Center Bacolod is positioned to become the next Central Lifestyle District in Western Visayas. “It is two times the size of Rockwell in Makati and is modeled the way that it’s mixed-use, but you will not see a concrete jungle feel,” notes Pineda. By maintaining Bacolod’s scenic beauty and offering a comprehensive lifestyle experience, Rockwell Center Bacolod is set to redefine the city’s commercial and residential landscape.
The commercial lots, competitively priced relative to those in Makati, offer significant potential for value appreciation with the right government support and infrastructure, making them a compelling investment opportunity for those seeking growth in the rapidly evolving Bacolod landscape. Rockwell’s presence in Bacolod extends beyond residential spaces, delivering a holistic lifestyle experience that aligns with the province’s appreciation for outdoor and open spaces. By integrating both residential and commercial investments, Rockwell is empowering the community to diversify their investment portfolios while enjoying premium living environments.
A Lasting Partnership with Rockwell in Bacolod
Rockwell’s dedication to quality and community relationships transforms investments in Nara Residences and Rockwell Center Bacolod into lasting partnerships. As Pineda shares, “Rockwell is known not just for building developments but for building relationships. We take care of our buyers even after they purchase, from handing over the unit to property management and leasing. With our in-house leasing and secondary sales teams, it’s this deeply rooted trust and partnership that sets Rockwell apart.”
With Bacolod’s economy on the rise and Rockwell’s commitment to quality and community, now is the ideal time to invest in these developments while prices remain attainable. “For Nara Residences, what’s next is the turnover; and for Rockwell Center Bacolod, what’s next is the sports complex, offices, pop-up retail, and even more activity next year,” Pineda concluded. As the city grows and property values appreciate with more developments in the pipeline, Nara Residences and Rockwell Center Bacolod offer not just homes, but a lifestyle and investment opportunity that is set to flourish alongside Bacolod’s bright future.
