Turning the pages of a new milestone

Sharing stories, listening to others, and imparting our knowledge are integral parts of the human experience. For me, they build bonds and foster a deeper understanding of the world around us.

In my professional life, particularly in the retail industry, storytelling is an essential tool. It’s not just about selling a product—it’s about weaving a narrative that resonates with customers. When we tell the story of a brand or a product, we connect it to the lives and dreams of the people we serve. This connection goes beyond the transactional—it becomes emotional, forming a bond that fosters loyalty and trust.

(L- R) RJ Ledesma, Tessa Mangahas, Fashion Designer Puey Quiñones, Arch. Cathy Saldaña, Wilcon Depot SEVP – COO Rosemarie Bosch – Ong, EVP and CPO Careen Belo, Arch. Manny Samson, Michelle Concepcion-Reyes, and iDr. Joanne Guevarra.

Do It With Wilcon book

The act of telling stories, listening to others, and sharing knowledge is really about developing relationships. These contacts build an array of shared experiences and understanding. They remind us that we are not alone, that we are part of a greater narrative that connects countless unique narratives.

For me, these connections are priceless. They enrich both my personal and professional lives,  making each connection more important. Whether it’s a simple conversation, a heartfelt anecdote, or a piece of advice offered over a cup of coffee, these are the threads that stitch us together.

We deeply appreciate the power of storytelling and pushed to create a book that would capture the spirit of Wilcon Depot’s journey and share it with the world. The Do It With Wilcon book was born from this inspiration—a labor of love that blends artistic vision with practical advice, inviting readers to explore the intersection of design, materials, and expertise.

What makes this book even more significant is the collaboration with industry professionals who generously share their insights, experiences, and expertise. These contributions are invaluable, providing readers with actionable strategies that go beyond mere aesthetics. The knowledge shared by these experts serves as a beacon for anyone looking to embark on a home improvement journey. They remind us that the true essence of design lies in the balance between form and function, between creativity and practicality.

The launch

The launch of “Do It with Wilcon” is a new chapter in our story, one that reaffirms our commitment to excellence and our dedication to serving our customers. It is a symbol of our growth, creativity, and unwavering belief in the power of dreams. As we continue to write our story, I am filled with hope and excitement for the future, knowing that Wilcon Depot will remain a trusted partner in building the homes and dreams of every Filipino.

The Ayala Museum in Makati, which has a rich cultural heritage and contemporary ambiance, serves as the perfect backdrop for our event. Surrounded by the creative energy of this iconic venue, the launch was not just a celebration of the book but also a testament to Wilcon Depot’s evolution into more than just a home improvement store.

With all the professionals involved with this book, I feel a deep sense of pride in the collective effort that has brought this project to life. This book is not just a compilation of pages full of images and words—it is a reflection of the passion, expertise, and dedication that fuels the Wilcon Depot brand. I believe that through this book, we have the opportunity to inspire and empower our readers to create their own remarkable spaces.

As part of Wilcon Depot, I hope it becomes a go-to resource for those looking to create their dream homes, a source of inspiration that they can turn to again and again. More than that, I hope it serves as a reminder that Wilcon Depot is here to support them every step of the way as they turn their visions into reality.

Customers can get a copy of the “Do it with Wilcon” book at any of our stores nationwide with a minimum single-receipt purchase worth P15,000.

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