Sta. Rosa, Laguna has emerged as an important city in the south, remarkable for its rapid growth and development. Yet, to truly appreciate its growth, one must look back to where it all began.
At the heart of Sta. Rosa’s transformation is Empire East whose trailblazing vision brought to life a pioneering development, Laguna BelAir, which played a pivotal role in ushering the township concept in the Philippines. Celebrating its 30th anniversary, Empire East’s theme, “Bold Visions, Authentic Realities,” perfectly encapsulates the legacy of the company as a trendsetter and market leader, exemplified by Laguna BelAir and its impact on Sta. Rosa.
Bold vision, trailblazing development
Empire East, guided by the visionary leadership of Dr. Andrew L. Tan, founder of its parent firm Megaworld Corp., has been a trailblazer in Philippine real estate since its inception in 1994. One of its most significant contributions was the creation of Laguna BelAir, a “city within a city,” that set the stage for Sta. Rosa’s development. At a time when home development was in its early stages, Empire East introduced the concept of township living, combining the elements of live, work, play, and move lifestyles in one community.
Located strategically near landmarks like Tagaytay and Enchanted Kingdom, and with easy access to business districts through SLEX, Laguna BelAir offered an unprecedented residential experience. It wasn’t just a place to live; it was a complete lifestyle package, redefining residential living and setting a benchmark for future developments.
Pioneering the live-work-play-move lifestyle
Laguna BelAir was the first of its kind in Sta. Rosa, Laguna, introducing a township model that catered to all aspects of life. Its concept of township living combines the live, work, play lifestyle: not only was it a home within a close-knit community, it was also a place to play and relax through the development’s amenities, and a place that encouraged a productive work life as it was near relevant business districts in the area. From open fields to a bustling and self-sustaining community, it also contributed to the local economy.
Divided into four phases, the development included a mix of residential areas, business opportunities, and leisure amenities. The presence of the Laguna BelAir Science School also ensured that educational needs were met within the community. The architectural design, inspired by Western styles and conceived in partnership with an American architect, aimed to embody the American Dream.
The community’s vibrant atmosphere was further enhanced by amenities like a community theater, bowling alley, tennis and basketball courts, the introduction of e-jeepneys, and an exclusive transport service. The iconic Laguna BelAir Church, designed by Jorge Yulo, stands as a testament to the development’s commitment to combining beauty with tradition and functionality.
Innovating to meet evolving needs
Laguna BelAir continues to meet the evolving needs of modern homebuyers and families. Its proximity to business hubs and urban centers like Makati CBD and Alabang in Muntinlupa ensures that residents have everything they need within reach, from leisure facilities to essential services.
Empire East’s innovative spirit, reflected in the introduction of zero downpayment schemes and the construction of multi-tower communities with carefully planned amenities, has made homeownership more accessible and desirable. These pioneering efforts, including transit-oriented developments, have placed residents near key public transport hubs, reinforcing Empire East’s commitment to convenience and accessibility.
Celebrating three decades of excellence
As Empire East celebrates its 30th anniversary, the theme “Bold Visions, Authentic Realities” underscores its enduring legacy. For over three decades, Empire East has transformed bold visions into authentic home concepts and life experiences. The first decade marked strategic expansion and market leadership, followed by breakthrough innovative concepts in the second decade, and a focus on sustainable living and authentic experiences in the third decade.
Laguna BelAir stands as a symbol of Empire East’s pioneering spirit and unwavering commitment to growth and excellence. From its inception, it has been the gift that keeps on giving, fostering vibrant communities and encouraging continuous development. The development’s success story is a testament to Empire East’s bold visions and the authentic realities it has created, leaving a lasting impact on Sta. Rosa and beyond.
