Magna Prime’s Derrick Tan (center) received the Outstanding Achievement in Entrepreneurship – Large Scale recognition at the 42nd Agora Awards, held last January at Shangri-la The Fort, Taguig City. Dubbed Speckles, the awarding ceremony celebrates the excellence of various industry leaders in the Philippines who have exhibited Filipino ingenuity and innovation in the field of Marketing. Magna Prime’s “Magtanong Para Sigurado” campaign garnered attention through online seminars and engaging social media content that advocates cost-efficient, innovative, and sustainable construction chemical products and methodologies.
Tan, along with five other marketing luminaries, was among the few selected individuals whom Agora Awards Chairman Law Sibayan called “speckles in the jasper disrupt uniformity” and received the prestigious recognition on this year’s Agora Awards.
Agora Awards was established by the Philippine Marketing Association (PMA) in 1979, which stands as a testament to the remarkable achievements of individuals and companies shaping the marketing profession in the Philippines.