NUSTAR Resort and Casino’s “Island of New Celebrations” launched the country’s first “jumbotron,” currently the biggest 3D LED billboard and the only one in the Visayas and Mindanao.
Measuring at 620 square meters, NUSTAR’s 3D LED billboard is captivating, iconic, entertaining, and adventurous. To effectively deliver on its promise of being the ultimate leisure and entertainment destination in the region, NUSTAR launched its 3D LED billboard just in time for the grand return of Cebu’s famed Sinulog Festival last Jan. 15.
“This display gives viewers a more creative and immersive experience, for a more engaging and effective storytelling,” says Katrina Mae de Jesus, director for business development and brand marketing at Universal Hotels and Resorts Inc.
NUSTAR’s billboard played a role in the kick-off of the grand parade at the South Road Properties during Sinulog Day.
The New Star of the Sinulog
After a three-year hiatus, the Sinulog marks its return this year with a full-scale celebration that is still anchored in faith and gratitude. Cebu’s rich and vibrant culture and heritage took center stage, and NUSTAR is proud to be one with the island province in commemorating this fete.
The Technology
Combining billboard advertising and 3D technology on massive LED screens, 3D billboards require precise calculations and creativity. They can produce a three-dimensional visual of just about anything, from a movie trailer to a sneaker ad.
This technology works on the principle of “forced perspective,” which is a technique that uses an object’s scale and the audience’s vantage point to make something appear larger, smaller, nearer, or far from the spectator.
Through 3D technology, two images taken from different angles are combined and put into a single clip. That is how the viewers’ left and right eyes see the subject from different points, and the brain recognizes the visuals in three-dimensional depth. In order to achieve this illusion, curved displays with two faces are usually employed.
NUSTAR’s promotional campaigns, both static and digital, are regularly flashed on the 3D LED billboard to include hotel and food and beverage promotions to casino jackpots, tournaments, and raffle draws.
