Sta. Lucia Land gears up for Philippine tourism boom

Sta. Lucia Land Inc. (SLI) has partnered with Enderun Hotels as it seeks to further strengthen its brand and presence in the Philippine hotel and leisure industry.

The collaboration dovetails with Enderun Hotel’s primary focus, which is to engage local independent hotel and restaurant owners and enable them to compete with major players in the hospitality industry.

“We pursued this agreement to ensure that we will be able to up the ante in the hospitality industry. We believe that a partnership with a company like Enderun will add further value to our developments and will allow us to establish a strong name in the hotel sector. Our agreement is set for three years and during this time, we hope to be able to showcase what true Filipino hospitality is all about,” explained Sta. Lucia Land President Exequiel Robles.

Sotogrande Baguio is a prime development of Sta. Lucia Land in the City of Pines.

As a hospitality management partner, Enderun will deliver targeted solutions that will boost the operations, sales, marketing, revenue management of hotels and resorts under Sta. Lucia Land. These tailored services will not only ensure the growth of Sta. Lucia Land as a key player in the local hotel industry but will also, more importantly, enable the company to create truly exceptional guest experiences.

Under this agreement, Enderun will be providing assistance in corporate sales and marketing, training of personnel, promotions and maintenance or repairs on select Sta. Lucia hotels. It will also provide a “pre-opening service” which will begin three months before the completion of each identified hotel. During this period, Enderun will oversee the training of staff, installation of management information systems equipment, and even furniture selection.

Gracing the signing ceremony were (from left) Tricia Tensuan, VP for marketing of Enderun; Thoma Wenger, SVP of Enderun Hotels and senior culinary lecturer; Carlo Librea, director of Business Development; Exequiel D. Robles, president of Sta. Lucia Land; Vicente R. Santos, chairman of Sta. Lucia Land; and Jayson P. Robles, VP for Project Development of Sta Lucia Land.

Enderun is expected to run operations for Sta. Lucia hotels in Palawan and Baguio. The Taguig-based property management company will likewise be handling the overall operations of three Sta. Lucia hotels, namely The Crown Residences, Sotogrande Palawan, and Sotogrande Baguio.

With the partnership, both parties are confident that they will be able to deliver and even go beyond providing the needs of modern travelers postpandemic. It will also prepare Sta. Lucia Land for the expected influx of both local and foreign tourists this year amid the returning confidence on travel and the lifting of restrictions.

Crown Residences in Palawan is a four-level condominium building that offers premier condotel suites and penthouse luxury suites.

For 2023, the Department of Tourism said it targets to have 4.8 million international visitors, up from the 2.65 million foreign arrivals recorded last year. The 2022 figures translate to P208.96 billion in tourism revenue, which was a clear signal that the Philippine travel and tourism industry is well on its way to recovery.

“This is one partnership that we are truly excited about. This is our way of contributing to the recovery of the tourism industry, which we believe is already well-poised for continued growth in the coming years. And with Enderun as our partner, we at Sta. Lucia Land will continue to establish and strengthen our presence in the hotel industry—ensuring that we deliver premium services that reflect true Filipino hospitality, as we set out to become one of the top choices of both local and foreign travelers,” Mr. Robles concluded.



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