“As an organization, we continue to engage all business units to make sure everyone is on the same page when it comes to our objectives. This enables and empowers us to cater to the needs of the middle-class market, deliver on our brand promise and pivot towards success.” – Christopher Maglanoc, Avida Land president
On its third decade of making dream homes a reality for middle-income Filipinos, Avida looks back with gratitude for its close to 50,000 households (and counting) while looking forward with hope for a better tomorrow.
Like today’s 30-year-olds, Avida Land tirelessly finds ways to adapt to the changing times and evolve along with the needs of its customers. The pandemic has been challenging for the real estate industry but Avida shows no signs of stopping.
Keeping up with the times
Despite the limitations of the current health crisis, it was an opportunity for Avida Land to fast-track its operations to suit its customers’ needs.
“As an organization, we continue to engage all the business units, making sure everyone is on the same page when it comes to our objectives. This enables and empowers us to be part of the solution as we continue to cater to the needs of the middle-class market, deliver on our brand promise, and pivot to success,” said Avida Land president Christopher Maglanoc.
By embracing a digital-first perspective and implementing contactless connections, Avida has given potential buyers, homeowners, property specialists, and employees a chance to interact and engage with the brand and with each other.
With the online Avida 360 Showroom, home-hunting has become safer and more convenient. Prospective clients can now visit and explore Avida’s condo and house and lot unit offerings from anywhere they are at any time of the day. Each virtual showroom gives the visitor vivid views of the units, as well as information on measurements and floor plans. One can even get a sample computation and special limited offers along with this visual experience to aid in quicker decision-making.
Avida has long been a source of industry and thought leadership and continues to be that in the face of change. Responding to the limitations of face-to-face interactions, the brand maximized the digital space as a medium to connect and exchange insights and stories through its Homepossible series of webinars. This empowered audiences to continue to learn more, gain valuable life lessons, and be inspired to plan for their future.
With the objective of enriching
more lives, respected industry experts such as Ayala Land VP Manny Blas and Rampver Financials president and CEO Rex Mendoza, President and CEO of Rampver Financials and one of the country’s thought leaders in the field of finance and investments, gave their professional take on Philippine real estate. Beyond home buying and investments, power couple Joy and Edric Mendoza shared important insights on parenting and family life in the time of COVID-19, while Dr. Gia Sison gave some great advice on mental health and on coping with lockdown-induced stress.
In place of in-person appointments, online chat and video call platforms support over- the-phone meetings to allow property specialists and buyers to have ample time to delve into any of the Avida developments. Moreover, new homeowners can move-in to their new homes with ease as the company has made it safer and more convenient with its virtual turnover initiative. Internally, Avida’s staff and employees have also taken this great shift in stride. Virtual meetings and huddles among co-workers and departments have been put into place, not only to continue the company’s workflow, but to act as a social space that facilitates the sharing of everything — from sharing stories to giving inspiration.
Helping communities move forward
As Avida celebrates its 30th anniversary, it continues to give back and provide an enriching living experience to its communities, enabling them to live their lives to the fullest.
The implementation of the Enhanced Community Quarantine (ECQ) in March was a challenging time for many Filipinos. Despite the difficulties, Avida saw this as an opportunity to serve their communities and aid local businesses. The brand fostered the spirit of bayanihan through the mobile markets in various developments and by providing assistance to residents.
Aside from these initiatives, the company kicked off its 30th anniversary by supporting homegrown brands Rags2Riches and Messy Bessy, social enterprises that empower dignified local artisans and at-risk youth, respectively. Fueled by this sense of gratitude and hope, the developer continues to champion lifestyle choices that inspire its communities and promote socially responsible everyday living.
To spread hope, Avida once again joined forces with Ayala Museum to bring The Rush Hour Concerts online for the very first time. The virtual concert, set to go live today, Oct. 30, 2020, is part of Ayala Museum’s Get Access, Give Access fundraising campaign that gives internet access to underprivileged students from all over the Philippines for their online education.
Keeping the spirit of gratitude and hope amid this trying time, Avida seized the chance to uplift more lives and saw it fit to celebrate its 30-year milestone for this higher cause.
These dynamic ways of adapting to the changing times and evolving along with the market’s needs are proof that Avida is here to thrive and continue on its promise of a stress-free — and now, safe and more convenient — buying and living experience every step of the way. More than providing the basics, the mission of offering lifestyle essentials to mid-income Filipino families allows the company to remain relevant three decades in. By constantly listening to customers and finding better ways to serve them, Avida has become a household name for those seeking to land their very own sure, secure, and sensible dream home. This can be seen in the hundreds of storeys built and heard in the many stories of happy homeowners all over the country.
Visit www.avidaland.com to know more about Avida’s 30th anniversary initiatives and its latest projects.
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Avida is a residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of quality residential and commercial developments that support local economic growth.
