For 150 years, American Standard has helped shape homes and lifestyles across generations with products defined by thoughtful design, enduring quality, and a deep-rooted commitment to hygiene and comfort. From its humble beginnings in 1875, the brand has grown into a trusted global name in bathrooms and kitchens—bringing timeless elegance and purposeful innovation into homes, hotels, and public spaces.
Designing for the future, inspired by the past
With each faucet, shower, toilet, or bathtub, American Standard continues to deliver solutions that are not only built to last but are also designed with sustainability and user comfort in mind. The brand’s heritage—centered on care, comfort, and hygiene—remains its foundation as it looks to the future.
Innovation tailored to Asia-Pacific needs
Across the Asia-Pacific region, American Standard is forging new paths in bathroom innovation, offering solutions tailored to local preferences and everyday realities. The award-winning Genie Hand Shower, for instance, is designed to deliver a revitalizing experience even in homes with low water pressure, while the EasyFlo faucet introduces a push-button mechanism for greater ease of use.
Understanding the diversity of lifestyles in the region, the brand developed the DuoStix Hygiene Spray—a versatile tool suited for both personal hygiene and bathroom cleaning. Space-saving and user-centric, the recently introduced Loven collection features soft curves and a compact silhouette, perfect for urban living. Meanwhile, smart solutions like SpaceCreate, which integrates storage into toilet tanks, and CoolShield technology, which helps prevent scalding in the shower, reflect the brand’s practical, human-first design philosophy.
Smart hygiene for modern living
Reinforcing its leadership in hygiene innovation, American Standard recently unveiled the E-Lite integrated shower toilet, a product that brings together advanced hygiene and comfort in one elegant unit. From UV sterilization and a self-cleaning nozzle to posterior and feminine cleansing options, E-Lite reflects the brand’s signature blend of intuitive design and thoughtful functionality.
Adding a personal touch, American Standard now offers fittings in a range of colors, empowering homeowners to express their individual style while designing bathrooms that feel uniquely theirs.
“We are proud to celebrate the 150th brand anniversary of our American Standard brand, honoring a legacy of trust and innovation built on a deep understanding of consumer needs and requirements. We have been improving homes around the world, designing purposeful bathroom and kitchen products that combine dependable yet inviting design with pioneering technologies. The brand refresh in 2023 with the focus on ‘LIFE. LOVE. HOME’ reinforces our commitment to inspire people to create a home they will love every day,” said Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia.
A legacy of trust, a vision for the future
As it celebrates a century and a half of excellence, American Standard also looks ahead with confidence and clarity. The brand remains steadfast in its mission to shape the future of bathroom design—focusing on consumer-centric innovations that make everyday living more comfortable, intuitive, and hygienic.
As a demonstration of its continued industry leadership, American Standard returns as the headline sponsor of the Asia Pacific Property Awards for the seventh year, supporting design and development excellence across the region. Later this year, it will also kick off the fourth edition of the American Standard Design Awards (ASDA)—a platform that challenges student designers to reimagine what’s possible in the bathroom space and showcase their creativity to a panel of esteemed industry professionals.
“Building on 150 years of trust, we are shaping the future of design and innovation with industry partnerships that transform everyday spaces. By collaborating closely with architects, designers, and industry partners, we are creating spaces and homes that are functional, comfortable, and a pleasure to stay in. We look forward to continuing to deliver on the American Standard promise of creating homes that people will love every day with our industry partners,” said Audrey Yeo, Leader, LIXIL Water Technology, Asia Pacific.
To learn more about American Standard’s innovations, including the Smart Washer M-bidet, visit www.americanstandard.ph. Stay connected through Facebook (@AmericanStandardPH) and Instagram (@americanstandard_ph) for the latest updates.
