Where should investors look to capture the next wave of growth in Central Luzon? The answer lies in Pampanga and Tarlac, two key provinces rapidly transforming into economic powerhouses. Here, Ayala Land Inc. (ALI) is building more than developments—it is shaping complete, future-ready mixed-use developments. With Alviera in Porac and Cresendo in Tarlac City, Ayala Land is opening doors to estates that merge accessibility, momentum, and long-term value. These are not short-term plays but enduring investments designed to support enterprise, innovation, and the building of lasting legacies.
Pampanga & Tarlac: Regions on the rise
Central Luzon is one of the country’s fastest-growing regional economies. According to Colliers, the region posted 6.1% GDP growth in 2023, contributing 11% to national GDP, with construction and industrial activities as key drivers. Household spending, fueled by steady OFW remittances, is further sustaining the expansion of retail and residential markets across the region. A wave of infrastructure projects is reinforcing this growth—from the Central Luzon Link Expressway (CLLEX) and North-South Commuter Railway to the completed New Clark International Airport terminal, which has boosted regional connectivity. These improvements are translating into stronger land values and higher investor confidence.
Pampanga has become a competitive base for commerce and lifestyle, hosting large-scale estates, universities, and leisure hubs. Tarlac, at the center of Central Luzon, is emerging as a progressive growth hub, combining land availability with strategic linkages to neighboring provinces.
Alviera: Central Luzon’s growth corridor
Spanning 1,800 hectares in Porac, Pampanga, Alviera is a joint development of Ayala Land and Leonio Land—a flagship estate in the north where commercial, residential, institutional, and recreational components converge.
For investors, Alviera offers a distinct edge: purchasing a commercial lot here provides freedom to build long-term, unlike zones where use is time-bound. This flexibility, combined with rising land values, makes Alviera an ideal location for enterprises looking at sustainable growth.
Two nodes in particular anchor opportunities:
- A-Block: Near Miriam College Alviera and the Alviera Country Club, A-Block is part of the estate’s future Central Business District. With offices, commercial spaces, and mixed-use developments set to rise, it offers strong potential for enterprises that want to serve a steady market of students, families, and visitors—while positioning themselves in a prime business location for long-term growth.
- East Block: Located closer to Alviera’s residential villages and the planned town district, East Block is designed to meet the community’s everyday needs. Ideal for neighborhood retail, healthcare, and essential services, it gives investors the chance to build businesses that directly connect to the lives of families and residents, ensuring consistent demand and relevance.
Together, these two nodes complement each other—A-Block capturing lifestyle and institutional demand, and East Block supporting everyday neighborhood needs—creating a balanced ecosystem for long-term growth.
These opportunities are further strengthened by Alviera’s broader estate ecosystem, which includes residential villages, a 10-hectare Miriam College campus, the La Salle Botanical Gardens, leisure attractions like Sandbox, and the Alviera Industrial Park. With so many growth drivers in place, businesses in Alviera benefit from consistent demand and long-term appreciation.
Cresendo: Tarlac’s new downtown
In Tarlac, Ayala Land is shaping a new urban core with Cresendo, a 290-hectare estate built around commerce, industry, and community life. Its centerpiece, Cresendo Downtown, is a walkable district anchored by a central plaza and church, surrounded by shophouses, schools, and offices.
Commercial uptake has been strong. The first two phases of shophouse lots sold out quickly, prompting the launch of a third phase nearer the plaza and church. With unparalleled visibility and natural foot traffic, this area is set to become the estate’s most dynamic hub—an ideal location for local entrepreneurs and progressive bayan builders.
Cresendo also integrates a 32-hectare Industrial Park, catering to light-to-medium, non-polluting industries that are expected to generate up to 2,000 jobs. The planned Transport Terminal will further enhance mobility, linking Cresendo with Tarlac City and neighboring towns.
In Pampanga, Alviera provides scale and sophistication for enterprises requiring larger spaces within a complete estate. In Tarlac, Cresendo empowers local businesses to grow in a rising downtown at the center of a progressive province.
Together, they embody Ayala Land’s vision for purposeful estates—where businesses prosper, communities thrive, and investments endure.
Why invest in Alviera and Cresendo?
Alviera and Cresendo are more than developments—they are growth engines driving Pampanga and Tarlac’s rise. For investors, they deliver:
• Enduring value: Lot-only projects in Central Luzon have consistently appreciated in value, with double-digit increases recorded in recent years,
• Flexibility: Ownership offers wide margins to build according to long-term goals, without restrictive horizons.
• Strategic connectivity: Linked to expressways, rail lines, and airports, both estates are accessible gateways to broader markets.
• Built-in demand: Anchored by schools, residences, leisure hubs, and industries, ensuring consistent patronage and growth potential.
Commercial lots are nowavailable at Alviera and Cresendo. For inquiries, email Ayala Land Estates at [email protected] or message on Facebook.
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