More than ever, the growth of the Philippine economy has highlighted the need for the private and public sectors to work hand in hand to ensure its steady rise.
Alongside the government, businesses have contributed in many ways to support nation-building and sustain inclusive growth through job creation.
In 2019, jobs generated in the country averaged at about 1.3 million, exceeding the government’s target of 900,000 to 1.1 million, thanks to the enactment of reforms that helped businesses thrive, such as the Ease of Doing Business and the Revised Corporation Code.
Real estate companies like Ayala Land Inc. (ALI) have committed to be at the forefront of supporting this growth. With 29 mixed-use estates so far, the company has already created an estimated 200,000 direct and indirect jobs, based on its previous reports.
As ALI pursues more developments across the country, the company furthers its goal of revitalizing communities and enhancing Filipinos’ lives by providing adequate and sustainable employment for all.
Attracting talent up North
One needs only to look at ALI’s up-and-coming estate north of Metro Manila. The 45-hectare Vertis North will house office buildings, such as the three-tower Vertis Corporate Center, designed for local businesses and multinational companies. Locators in this modern estate will have the ability of attracting the hoards of young talent residing in the metro’s largest city.
Vertis North also has the benefit of standing next to Quezon City’s major thoroughfares—EDSA and North Avenue—connecting it seamlessly to other business districts in the south.
Further up north, the country’s leading property developer, together with Leonio Land, is setting up the pieces for Alviera—a sprawling 1,800-hectare estate envisioned to become the growth center of Central Luzon.
The company takes inspiration from the success of Laguna Technopark in the estate, with 64 hectares dedicated to an industrial park open to PEZA and non-PEZA locators, allowing qualified businesses to enjoy tax perks and incentives from PEZA.
Complementing the industrial park are universities to make sure residents are ready for future employment in the estate. The presence of retail centers, residential neighborhoods, a luxe country club and recreational areas affords people the luxury of having everything they need in one place.
More than an hour away from Alviera is one of ALI’s newest estates, Cresendo. The 290-hectare development in Tarlac City provides a unique proposition for small and medium enterprises with its shophouses. These mixed-use buildings can inspire residents to set up their own businesses, as they provide residential spaces for those who would like to live just above their stores.
Cresendo’s shophouses will be part of the estate’s 30-hectare urban core. To ensure that residents and nearby communities will be equipped with the necessary skills to pursue career opportunities within the estate, Don Bosco will be opening a primary school and a Technical Vocational Education and Training (TVET) center on a six-hectare property in the estate.
Sparking change in the South
Moving down south, ALI continues to support communities through the 2,290-hectare Nuvali, which encompasses the cities of Sta. Rosa, Cabuyao, and Calamba in Laguna.
Touted to be the country’s first and largest eco-city development, Nuvali is sparking change in Laguna with its offerings of residential communities, Grade A office spaces, world-class learning centers, and shopping districts.
Nuvali has already lured in thousands of visitors just by its nature amenities, such as its 35-kilometer mountain bike trail, multi-functional lake, hiking paths, wildlife and bird sanctuary, and Camp N teambuilding and camping grounds.
Supporting VisMin growth
In the Visayas and Mindanao region, ALI continues to develop the Cebu I.T. Park. Supporting the growth of communities in the Cebu corridor is the Central Bloc Corporate Center, a two-tower project that is expected to generate 14,000 jobs in the outsourcing sector.
This office building sits on top of a 500-store mall, envisioned to be a point of convergence for a younger and more active market segment. Here, smaller retailers are encouraged to set up to provide support to the growing workforce.
Together with its mall and office developments, Cebu I.T. Park also houses the Seda Central Bloc Cebu. The mix of hotel rooms and serviced residences could further enhance the already growing tourism market in the area, and boost the need for more tourism-related jobs in the future.
In the following years, ALI will continue to invest in its estates in line with its goal of enriching the lives of more Filipinos.
With the company’s footprint expanding nationwide, more Filipinos will see its brand of sustainable development in support of local communities.
