For us Filipinos, tourism is personal. It’s about sharing our bayanihan spirit, our delicious cuisine, and our heartfelt welcome with the world. Ayala Land Hospitality (ALH) is tapping into that powerful connection, investing P500 million to create unforgettable experiences that showcase the best of the Philippines.
More than just a concept, “sense of place” is the soul of every ALH experience. It’s the feeling you get from the moment you arrive: a connection to the culture, the art and the community that surrounds you. ALH believes preserving our heritage and creating amazing guest experiences go hand in hand.
“We’re not just building hotels, we’re creating an opportunity for culture to live and evolve,” says Paloma Urquijo Zobel de Ayala, Creative Director of Ayala Land Hospitality. “Through meaningful collaborations with local artisans, we’re not only working to preserve Filipino craftsmanship but to provide it the broader visibility and recognition it deserves; in doing so, we learn how best to support these creative communities as they begin to imagine how their work might scale – gently, purposefully, and without compromising the soul of the original craft.”
Dive into the details: immersive Filipino Experiences
ALH’s motto, “Our Heart is in the Details,“ says it all. Imagine waking up in a stunning villa at the reimagined Lagen Island Resort in El Nido, Palawan. Picture yourself surrounded by handcrafted details, each telling a story of Filipino artistry. It’s more than just décor; it’s a celebration of local talent and traditions.
Whether you’re dreaming of a luxurious escape, a family-friendly adventure or anything in between, ALH offers a “sense of place” that will stay with you long after you leave. Think locally sourced materials, unique design elements and collaborations with artisans that bring Filipino heritage to life.
At any Seda Hotel, you’ll find modern comfort with Filipino sensibilities in prime locations. El Nido Resorts offers paradise in Palawan with exceptional service in Miniloc, Lagen (reopening Q3 2025), and Pangulasian. Huni Lio, soon to rebrand as Huni Beach House, offers an intimate boutique resort experience in the Lio Tourism Estate. Project Vodka, ALH’s homegrown five-star hotel, promises a uniquely Filipino luxury experience.
Makati is home to the refined elegance of Raffles and Fairmont, and the family-friendly comfort of Holiday Inn & Suites—soon to be joined by the much-awaited Mandarin Oriental Makati in 2026.
“Anyone can build a beautiful hotel these days. But what truly matters is the lasting feeling it leaves behind. Design plays a part in that, yes, but it’s the people who bring it to life. It’s their warmth, intention, and care that transform a stay into something personal, meaningful, and unforgettable.”
Regenerative Tourism: A Win-Win for guests and communities
ALH understands that true hospitality extends beyond the hotel walls. They believe in giving back to the communities that they call home.
“Tourism should be a force for good,” emphasizes Zobel de Ayala. “At Ayala Land Hospitality, we see it as an opportunity to instill values in the next generation, to nurture a deep respect for the land, and to equip the communities we operate in with the tools to become its stewards.
Across our properties, we integrate sustainability not just in operations, but in how we engage people and place. Take El Nido Resorts, for example, celebrated for its conservation efforts, but also deeply embedded in community development. We’ve collaborated with local high schools to build mock-up hotel rooms as part of a new hospitality course, helping prepare students for careers in tourism while grounding them in sustainable practices.
This approach goes beyond training; it’s about creating meaningful dialogue with local communities on how hospitality, when done right, can enhance livelihoods, protect heritage, and give every destination a deeper sense of place.”
When you choose to stay at an ALH property, you’re not just booking a room, you’re investing in a vision. You’re supporting a company that’s passionate about showcasing Filipino hospitality, preserving cultural heritage, and empowering local communities. So, plan your next adventure Ayala Land Hospitality and discover the warmth, artistry, and unwavering commitment to quality that makes Filipino hospitality truly special. Discover firsthand why ALH believes it’s poised to be the next big thing in global travel.
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