Empowering Cebuanos at Philbex Cebu 2025

September is here and swiftly moving, a reminder on how time can feel like a thief. We are remindied of how precious every moment is, and how each day gives us a chance to create something meaningful.

In the rush of time, what truly matters is what we choose to build, the connections we nurture, and the dreams we bring to life. For Wilcon Depot, this is propels us forward— the commitment to be present in the lives of Filipinos, offering not just products, but opportunities to turn fleeting moments into lasting legacies through better homes and stronger communities.

That is why Wilcon Depot did not miss the chance to be part of Philbex Cebu 2025. Held from September 11 to 14 at the IC3 Convention Center, the event provided a meaningful platform for us to reaffirm our unwavering commitment to every Filipino builder, homeowner, and dreamer.

Our Wilcon Depot Mandaue branch proudly represents us in this vibrant city, which has long been a hub of trade, craftsmanship, and creativity. Through our booth, we brought together trusted global and homegrown brands that mirror our vision of quality and innovation. Attendees experienced the strength and precision of Rubi and Hills for hardware needs, the reliable and stylish solutions of Birke, Sefa, Pozzi, Hamden, and Franke for plumbing, sanitaryware, home furniture, and appliances, and, of course, the wide range of building materials and home improvement solutions Wilcon Depot is known for.

And of course, our booth did not forget to bring excitement to the event. We prepared interactive activities that allowed visitors to experience our offerings firsthand, while also giving our professional booth-goers the opportunity to enjoy a free registration to our exclusive ABCDE+ loyalty program—designed to reward and empower the hardworking builders, contractors, and professionals who continue to trust Wilcon Depot.

But more than the products, what struck me most was the warmth and curiosity of the Cebuanos who visited our booth. Many were looking for practical solutions for their homes, while others sought inspiration for projects they had been dreaming of. Their stories reminded me why Wilcon Depot continues to go beyond being just a store—we aim to be a partner in turning visions into realities.

Yes! Time may be fleeting, but the impact we create through every home built, every family supported, and every community uplifted will stretch every precious second. Wilcon Depot remains steadfast in its mission, which is “to bring world-class products, exceptional services, and inspiring innovations closer to Filipinos in every corner of the country.” Cebu was once again a beautiful chapter in this journey, and we look forward to writing many more.

So this upcoming holiday, visit any Wilcon Depot and Do It Wilcon store nationwide, where a wide selection of world-class products, innovative solutions, and inspiring home ideas await.

Let’s Do It With Wilcon!

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