The real estate arm of the world-renowned luxury title Sotheby’s has extended its reach on to our shores with Philippines Sotheby’s International Realty (PSIR). The coalition, led by one of the country’s most experienced real estate specialists Cath-erine Ocariz-Florencio and her husband Thomas Florencio, sets its heights on pre-senting the finest of properties that the Philippines has to offer to the rest of the world.
In her role as PSIR’s managing partner, Ocariz-Florencio expounds on this momen-tous occasion. “In this landmark event, where we will officially launch Philippines Sotheby’s International Realty, we introduce our brand, showcase the unique prop-erties that embody the essence of Philippine luxury living, and share our vision for the future of luxury real estate in our beautiful country.”
As an archipelago that is known for its diverse sceneries, coastlines and beautiful terrain, there are a multitude of spectacular properties that the brokerage part-nership aims to present to a more global-centric luxury clientele. Beachfront prop-erties, and villas along the coasts of Boracay and Palawan are among the roster of listings apart from luxury units and penthouses within the central business districts in the metropolitan areas.
She further adds, “On my decision to embrace the brand after spending more than a decade engaged with (sic.) high-end luxury properties in the Philippines, I believe it is essential to further enhance this experience by partnering with a globally rec-ognized leader in luxury real estate. This collaboration will allow us to integrate their best practices with our own. Additionally, this partnership will involve national expansion, with plans to establish a minimum of three major offices across Luzon, Visayas and Mindanao, over the next five years.”
SIR’s expansion to the Philippines emphasizes its concentration on the brand’s un-ceasing growth around the Asia-Pacific markets. Head of Region Chris Palumbo re-inforces the strength of the brand and its affiliates spanning 84 countries and terri-tories. “The opportunities here are thrilling and immense. So, I’m absolutely de-lighted to welcome Philippine Sotheby’s International Realty to our global affiliate community. Under the trusted leadership of Catherine Ocariz-Florencio, Philippine Sotheby’s International Realty is set to transform the luxury market, delivering next level services and one-of-a-kind experiences to its distinguished clientele,” he adds.
PSIR’s official launch was held at the Peninsula Manila Hotel and has been well-received and garnered the participation of luxury real estate developers such as Shang Properties, Arthaland, Ortigas Land, RHK Land Corporation, and Landco Pa-cific.
This luxury brokerage firm will tap into both local and international buyers made possible by the partnership’s extensive knowledge and understanding of markets, preferences and insights gathered on the Philippine luxury real estate sector. Paired with the global reach that Sotheby’s International Realty has, this coalition will fo-cus on excellence and exclusivity as it empowers an exceptional Philippine property portfolio that will accommodate well-appointed buyers and investors across the globe.
