Swiss-Belhotel International (SBI) is poised for significant growth in the Philippines, revealing its strategic expansion plans during a recent press conference. Leading the announcement were Chairman and President Gavin Faull, Executive Vice President James Tam, Regional Director for Operations and Business Development Garry Garcia, and Regional Director for Sales and Marketing Linie Palacio.
The hospitality giant, already well-established in the region, is set to broaden its reach in key destinations, including Metro Manila, North Luzon, and the Visayas, further cementing its presence in the local market.
Why the Philippines?
Explaining the company’s decision to focus on the Philippines, Faull cited the outstanding reputation of Filipino hospitality. “We’ve seen firsthand how Filipino workers excel in customer care at our properties around the world. Their warmth, professionalism, and dedication to guest service make the Philippines a perfect market for expansion,” Faull noted.
Filipino hospitality, he added, is a cornerstone of Swiss-Belhotel’s operations, with their local properties—Valero Grand Suites by Swiss-Belhotel in Makati and Swiss-Belhotel Blulane in Binondo, Manila—garnering praise for their high level of service. “Passion and Professionalism,” a signature hallmark of the company’s global portfolio, has been central to these properties’ success.
Swiss-Belinn Baguio set to open
One of the highlights of the event was the announcement of Swiss-Belinn Baguio, the latest addition to the company’s growing Philippine portfolio. Catering to both business and leisure travelers, the hotel is owned by the same group behind Swiss-Belhotel Blulane, a testament to the group’s confidence in Swiss-Belhotel’s management.
“Swiss-Belinn Baguio will reflect our commitment to providing guests with quality service and comfort, ensuring they enjoy their stay in the summer capital of the Philippines,” Palacio shared. The hotel is expected to become a key destination for tourists and professionals alike, enriching the city’s hospitality offerings.
Expansion across the country
Swiss-Belhotel’s growth strategy centers on forging strong partnerships with local property owners and developers, allowing the company to seamlessly merge global hospitality standards with local market expertise. This successful approach, exemplified by the performance of its existing properties, will drive its future expansion efforts.
Existing properties’ success
Valero Grand Suites and Swiss-Belhotel Blulane continue to set the standard in Makati and Binondo, respectively, with high marks from both domestic and international guests. “The success of our existing hotels in the Philippines has laid a strong foundation for our expansion. We have seen strong demand, and we are confident that new properties in Baguio, Metro Manila, and beyond will meet the needs of both domestic and international travelers,” Garcia said.
Palacio echoed this optimism, noting that Swiss-Belhotel’s branding in the Philippines has been well-received. The company remains committed to delivering top-notch guest experiences as it expands its presence across the country.
A bright future for Swiss-Belhotel
Swiss-Belhotel International’s expansion underscores the Philippines’ growing prominence in the global hospitality industry. With new properties on the horizon and a steadfast commitment to quality, the company is positioned to become a key player in the country’s hotel sector.
“We are excited about the opportunities ahead and look forward to further contributing to the development of the hospitality industry in the Philippines,” Faull concluded.
As Swiss-Belhotel continues to establish world-class properties and build strong partnerships, the company is set to bring its signature blend of Passion and Professionalism™ to more destinations across the Philippines.
