Nestled in the heart of Negros Occidental, Bacolod City, known as the City of Smiles, has been gaining momentum as a prime location for property investments. From its rich cultural heritage to its expanding infrastructure, the city presents a compelling case for individuals looking to grow their real estate portfolios.
The smiles that defied adversity
Unknown to some, Bacolod’s MassKara (a portmanteau of mass and the Spanish word cara which means face) Festival was created when the city was in a series of heartbreaking tragedies. It all started when the home to the largest sugar production in the Philippines stopped importing due to the rise of cheaper sweetener alternatives, which led to the plunge of the sugar industry in 1980. In the same year, another disaster occurred when the inter-island luxury vessel MV Don Juan collided with the oil tanker MT Tacloban and sank in Tablas Strait in Mindoro while heading back from Manila to Bacolod, leaving hundreds of passengers lifeless and missing. From that dark period, “the festival of smiles” was born as the city rose above grief and defied adversities with all smiles.
Today, the City of Smiles is a bustling metropolis with tremendous potential for growth. Its dynamic culture and rich heritage make it an appealing destination for travelers and business people alike. The city’s continuous development makes it an ideal location for property investments, aimed at contributing to Bacolod’s progress while offering high-quality developments that reflect the city’s inherent charm.
Booming economy and infrastructure development
Bacolod has steadily transformed from a laid-back provincial city into one of the fastest-growing urban centers in the Visayas. In recent years, Bacolod has seen considerable infrastructure improvements, thanks to both public and private sector initiatives. The Bacolod-Silay International Airport, which connects the city to Manila, Cebu, and several other key destinations, offers convenient access for business and leisure travelers alike.
On the horizon is the full opening of the Bacolod-Negros Occidental Economic Highway (BANOCEH) which promises to alleviate traffic congestion and spur development. Coupled with the city’s efforts to improve public services, including water supply and electricity, these projects are expected to enhance property values and attract more investors.
Strategic location in the Visayas
Bacolod’s strategic location makes it an ideal hub for business and trade. Located along the Visayan Sea, it serves as a gateway to major shipping routes, ensuring connectivity between key economic zones in the Philippines. This geographic advantage has fueled Bacolod’s rise as a business process outsourcing (BPO) center and increased the city’s demand for residential spaces, from condos to subdivisions. With more professionals and expatriates choosing to live in Bacolod, real estate developers are answering the call by offering a mix of affordable and upscale housing options.
Affordable living with growing opportunities
Compared to other urban centers like Metro Manila or Cebu, Bacolod offers a more affordable cost of living, while still providing access to modern amenities. According to Numbeo, the cost of living in Bacolod is significantly lower than in Manila, making it an attractive option for families, retirees, and young professionals seeking value for money in their property investments.
With land prices that are still relatively lower than in larger cities, investors can acquire premium properties at more competitive rates. As Bacolod’s commercial sector continues to grow, these investments are likely to see higher appreciation over time.
Balanced quality of life
Bacolod is known for its laid-back lifestyle and welcoming atmosphere. The city boasts a mix of old-world charm and modern conveniences, offering residents access to shopping malls, entertainment hubs, healthcare facilities, and educational institutions. Its historical destination such as the Ruins and proximity to Lakawon Island and the Mambukal Hot Springs add to its appeal as an ideal place to live, work, and unwind.
The MassKara Festival, one of the Philippines’ most famous annual events, further cement Bacolod’s reputation as a vibrant and culturally rich city. With an emphasis on community and celebration, Bacolod offers an enviable work-life balance for both locals and expats.
Real estate outlook: Growing demand
With a strong demand for both residential and commercial spaces, Bacolod is becoming a hotbed for real estate investments. Major property developers have established a presence in the city, bringing with them master-planned communities and townships designed to cater to the growing middle class and upwardly mobile professionals, offering properties that blend luxury and convenience.
Investors are drawn to Bacolod not only for its growth potential but also for its long-term prospects as a sustainable, livable city. As Bacolod continues to evolve, it is poised to become one of the premier property investment destinations in the Philippines with a balance between affordability and quality of life. And those who invest in the city today stand to benefit from its transformation into a thriving metropolitan hub.
